Images make the World Wide Web go around. They’re the visual shorthand that helps users understand your brand emotionally and find information they need logically.The challenge is making sure the many images you have in mind to populate a website meld with what the photographer shoots.
Guiding imagery overall can be advanced Art Director stuff. But leaving aside other issues (selecting photographers, talent, defining brand image style, and usage rights), here’s how to break down images in a brief that guides a shoot, whether you’re on site or not. Put simply, it’s how to use your words to get your pictures.
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