You’ve probably heard a lot about Pinterest recently. And with good reason – it took the social mediasphere by storm heading into this year, and has quickly grown to be the third most popular social networking site in the U.S.
The social Web is moving toward a more visual presentation (Facebook’s transition to the Timeline format and its recent acquisition of Instagram are two examples), and social media users have embraced this trend. During the first three months of 2012, users uploaded 300 million photos per day to Facebook.
Pinterest offers its users easy access to content through a visual interface dominated by images. The format is simple, and sharing – or “re-pinnning” – content is easy.
Yes, Pinterest works. The question is… Is Pinterest right for your brand? How should you decide whether to pin or not to pin? Read the rest of this entry »