At last, we begin to reveal some of the work that our agency’s been doing for Apple, with last week’s unveiling of the iPhone Quick Tips series.
The FINE-produced iPhone Quick Tips videos introduce you to all the basics and advanced nuance of the obsessively designed Apple iPhone, in a series of meticulously crafted video shorts now available on iTunes and Apple.com: http://www.apple.com/business/theater/
The iPhone Tips follow on the heels of the ongoing and hugely successful Mac Quick Tips series, also FINE produced.
So, how has this new wave of video content been received? Here’s a couple indications:
1. Within 3 days after launch, iPhone Quick Tips were ranked as the #4 most popular download out of all of video podcasts on iTunes!
2. In the iTunes Technology section, iPhone Quick Tips ranked one notch behind Steve Jobs’ keynote address as the #2 most popular download! And note that the Mac Quick Tips were #3!