Archive for FINE News

Snoqualmie Vineyards: A New Brand of Sustainability

28 January 2014 | Comments Off


The wines of Snoqualmie Vineyards reflect the balance and natural beauty of the Pacific Northwest and a commitment to sustainable and organic winemaking practices.

This refresh of their digital brand presence coincides with the release of new labels for Snoqualmie wines that combines to elevate the focus of their commitment to organic and sustainable practices.
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The Kimpton iPad Sales Sidekick: A High Tech App For A High Touch Brand

23 January 2014 | Comments Off

Kimpton Hotels & Restaurants has always been a “high touch” brand – it’s part of what made them a pioneer in boutique hospitality.

A new iPad-based application gives the Kimpton sales team a valuable tool to extend that personal touch to the process of working with clients to book events, meetings, weddings, and groups. In the process, it creates another milestone in FINE’s ongoing work with Kimpton to bring their signature style to all key brand touch-points. Read the rest of this entry »

The Holiday Gift That Wasn’t: Part 2

16 January 2014 | Comments Off

When last we spoke, FINE was confronted with our first ever holiday gift crisis. Our simple yet elegant notebook delivery wasn’t up to production snuff. But the question remained: whatever shall we do?

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The Holiday Gift That Wasn’t

9 January 2014 | Comments Off

If you’ve been a FINE friend for awhile, you’re accustomed to fanciful annual gift items: playground balls, pencils, snacks, and even cash moneys to be tossed about like virtual messages in a bottle.

Sometimes, our annual gifts are so elaborate in conception and execution we wonder how they ever get done in time. This year, we decided to keep it relatively simple – a custom notebook for you to chart your own user experience in the new year, debossed with our official seal and some inspiring content and packaging. Not a standard gift by most standards, but still less elaborate than our norm.
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Kimpton Rolls Out Yoga Mats and Reels In Adrian

18 December 2013 | Comments Off

The Kimpton Hotels & Restaurants Yoga Mat Campaign has won a top honor in the 2013 Adrian Awards, the Hospitality Sales & Marketing Association’s most prestigious marketing honor. The integrated campaign, including multiple print and online components and a viral video courtesy of Portal A, is assured a Gold and will be eligible for platinum and Best In Show honors during the February awards ceremony in New York City.
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Steve Fine: Digital Insights from Your BFF

4 December 2013 | Comments Off

This is the first in a series of introductions to the people behind the FINE. First up is partner Steve Fine. We sat down with Steve for a Q&A to get his thoughts on his work, and the digital world.

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Woodenville Whiskey

7 November 2013 | Comments Off

It’s always a thrill to see our clients doing well and growing their business! Our client,  Woodenville Whiskey has been busy this year!

Check out the brand new video they produced sharing the process and all of the wonderful people who participate in making their high quality, craft product. Plus, they are opening a new distillery and tavern and releasing the 2013 Collector’s Edition Bourbon! Cheers!

Design Week Portland 2013

18 October 2013 | Comments Off


As always, Design Week Portland 2013 was an enlightening and invigorating experience. But this year was extra special, as FINE PDX hosted a panel discussion and open house as part of the week’s festivities.
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A FINE Open House at Design Week Portland

3 October 2013 | 1 comment

Portland is filled with spaces and faces that allow the city to thrive on the diversity of disciplines that fit under the category of design. We can think of no better way to demonstrate what the Portland design community has to offer than to invite residents and visitors alike to experience it firsthand inside 100+ studios, firms, retail spaces and other businesses.

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Crosslink Capital: The Link Between Investment and Innovation

17 September 2013 | Comments Off

Crosslink Capital is part of a new wave of venture capital firms that are beginning to look more like the entrepreneurs of the future than the bankers of the past. Their new Web and mobile sites establish them as the kind of forward-thinking brand that can help the best and brightest innovators succeed.

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