Archive for FINE News

Welcome to FINE: Joe Flory!

16 April 2014 | Add a comment

We are so excited to welcome a new member to the FINE team! Please put your hands together for Joe Flory!

He’s joining us as a Senior Designer and specializes in interactive and UX. He has 10+ years design experience and worked in NYC for many years before coming to Portland. Joe has a background in fine arts and enjoys mid-century advertising.

Below are a couple of questions we asked Joe to get to know him a little better:
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Pro Tips: How To Handle Heartbleed

10 April 2014 | 1 comment

Call us bleeding hearts, but Heartbleed makes us concerned for your online security. We told you earlier what you should know about Heartbleed, and since it’s been a vulnerability in 2/3 of all websites for 2 years, it’s probably a good time to reset your passwords.

Resetting the many keys to your digital world is a project right up there next to taxes and root canals. So we asked FINE’s team of professional project managers to publish their “pro tips” on how to make this otherwise painful task, you know, manageable.
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Heartbleed: What You Should Know

10 April 2014 | Add a comment

Monday night a major bug in OpenSSL was detected. It’s called “Heartbleed.” Right away, it sounds like a terrible malady. And while it’s not really a virus, it really is not so good.

Here are 5 questions you should ask and we can answer:
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Extra! Extra! The new FINE Extranet is here!

1 April 2014 | Comments Off


We’ve recently updated and launched our new Extranet.

What’s the Extranet?

It’s a tool we’ve built to organize and handle all of our files and presentations from which we present our FINE work to stakeholders. Our old system was, well…old, and it was time to modernize. The new Extranet is prettier, fancier, and has more bells and whistles. We think it will help us work with you better than ever.
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FINE Says a Mouthful at iBev

26 March 2014 | Comments Off

Our own Josh Kelly spoke at the 2nd Annual iBev conference in San Francisco, attended by luminaries from the global beverage industry. The topic was social and digital media and judging by the Twitter response, it quenched many-a thirst for FINE’s collective experience in wine, spirits, beer, and other consumer branded drinkables.
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DCM: A Dynamic Site For A Fast-Paced Community

11 March 2014 | Comments Off

DCM is an international venture capital firm managing over $2.5 billion. Since 1996, they have invested in more than 200 technology companies across the U.S. and Asia.

Their new website aggregates this far-reaching, global network of tech entrepreneurialism in one visually engaging, content-rich package that focuses on their dynamic community of investments around the world.
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Clarisonic: Digital Transformation For A Revolutionary Skincare Brand

4 February 2014 | Comments Off

Clarisonic began with a mission to revolutionize skincare around the world. With patented sonic technology, backed by global health and beauty brand L’Oreal, they are poised to do just that.

A critical step is the re-invention of the Clarisonic digital brand accomplished in this initiative. More than simply selling a device, the brand sells the promise of skin transformed and beauty achieved. It’s a promise infused into a re-designed e-commerce website that sets the brand standard for the U.S. and around the world, along with all the compelling written and video content to be found within.
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Snoqualmie Vineyards: A New Brand of Sustainability

28 January 2014 | Comments Off


The wines of Snoqualmie Vineyards reflect the balance and natural beauty of the Pacific Northwest and a commitment to sustainable and organic winemaking practices.

This refresh of their digital brand presence coincides with the release of new labels for Snoqualmie wines that combines to elevate the focus of their commitment to organic and sustainable practices.
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The Kimpton iPad Sales Sidekick: A High Tech App For A High Touch Brand

23 January 2014 | Comments Off

Kimpton Hotels & Restaurants has always been a “high touch” brand – it’s part of what made them a pioneer in boutique hospitality.

A new iPad-based application gives the Kimpton sales team a valuable tool to extend that personal touch to the process of working with clients to book events, meetings, weddings, and groups. In the process, it creates another milestone in FINE’s ongoing work with Kimpton to bring their signature style to all key brand touch-points. Read the rest of this entry »

The Holiday Gift That Wasn’t: Part 2

16 January 2014 | Comments Off

When last we spoke, FINE was confronted with our first ever holiday gift crisis. Our simple yet elegant notebook delivery wasn’t up to production snuff. But the question remained: whatever shall we do?

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