Archive for FINE News
4 December 2013 | Add a comment
7 November 2013 | Comments Off
It’s always a thrill to see our clients doing well and growing their business! Our client, Woodenville Whiskey has been busy this year!
Check out the brand new video they produced sharing the process and all of the wonderful people who participate in making their high quality, craft product. Plus, they are opening a new distillery and tavern and releasing the 2013 Collector’s Edition Bourbon! Cheers!
18 October 2013 | Comments Off
3 October 2013 | 1 comment
Portland is filled with spaces and faces that allow the city to thrive on the diversity of disciplines that fit under the category of design. We can think of no better way to demonstrate what the Portland design community has to offer than to invite residents and visitors alike to experience it firsthand inside 100+ studios, firms, retail spaces and other businesses.
17 September 2013 | Comments Off
Crosslink Capital is part of a new wave of venture capital firms that are beginning to look more like the entrepreneurs of the future than the bankers of the past. Their new Web and mobile sites establish them as the kind of forward-thinking brand that can help the best and brightest innovators succeed.
7 August 2013 | Comments Off
It’s been awhile since FINE moved into its new Portland digs. For those who haven’t seen it, here’s a tour, and a little background on how it came to be.
Moving On Up
Cozy. Comfortable. We increasingly heard these words from clients, friends, and colleagues in reference to the FINE’s first Portland home on Marshall Street. They’re good words, and reflective of the down home spirit we established in our San Francisco office long ago. But as our Portland team continued to grow, it was time to look for a new PDX home.
A larger space was just one of the factors we considered. Another ‘c’ word – collaboration – was equally important in our vision for a new workspace. Our goal was clear from the outset: Build a physical space that uniquely represents FINE’s growth and evolution, while creating a rich, collaborative environment that focuses on the sharing of ideas and facilitates our agency’s creative process.
23 April 2013 | Comments Off
The sign in the lobby of our Portland office speaks to you. Or tries. For those who stop and listen to the whispering background type, it’s a big sloppy, passionate, run-on sentence that goes a little something like you see above… or read on for the text version…
2 November 2012 | Comments Off
Francisco Partners is a leading global private equity firm focused exclusively on investments in technology businesses. Their passion for technology starts with the companies they invest in and now extends to the website that bears their name.
To thrive within the tech community and show “domain expertise”, it’s important to reflect a sensitivity to technology within your own company’s digital ecosystem. The new Francisco Partners website has the feel of a tech publication, from the signature photography created in a dedicated photo shoot, to the ownable infographics and article-like headline text. Behind the site, a custom content management system helps them manage news and information to remain constantly relevant, evolving, and current.
Above all, the site’s responsive construction allows it to move fluidly between desktop and mobile viewing. All the details of site imagery, nav, and coding were carefully orchestrated to enable the site’s feel and function to be a demonstration of technology in action. In the end, it’s as though the flexible, transformational approach of the company were applied to the way their website was developed.
8 October 2012 | Comments Off
Emergency Consultants, Inc. is a national leader in the healthcare staffing and management industry, focusing on the critical needs around emergency services in hospitals and urgent care facilities, hospitalists, and coding and billing services.
The company’s success and rapid growth necessitated a holistic look at their brand and digital presence to better position them for the future. The engagement began at the core brand level – ECI previously had three identities and websites dedicated to each of its sub-brands (Emergency Consultants, Hospitalist Consultants, Apollo Coding & Billing). The new approach crafts a complementary suite of brands that connects the services under one brand umbrella, and a look and feel that reflects the company’s innovative promise.
18 September 2012 | Comments Off
America’s original craft beer brand continues the growth of its digital ecosystem with the launch of the new Anchor Brewing mobile website. With the goal to retain the rich feel of the desktop site and expand with content suitable for mobile (including tablet) viewership, it’s another strong touchpoint in the online reinvention of the pioneering Anchor brand.
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a FINE blog
A glimpse behind the scenes into our highly regimented, irony-free, scientifically proven musings and inspirations. The secret sauce for removing all trace of suckitude from your brand's digital ecosystem, so that only the splendor that makes you an industry archetype remains. Don't forget to visit us at www.finedesigngroup.com