Archive for Digital Marketing

FINE Says a Mouthful at iBev

26 March 2014 | Comments Off

Our own Josh Kelly spoke at the 2nd Annual iBev conference in San Francisco, attended by luminaries from the global beverage industry. The topic was social and digital media and judging by the Twitter response, it quenched many-a thirst for FINE’s collective experience in wine, spirits, beer, and other consumer branded drinkables.
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Seeing the Elephant: Building Excitement for Anchor Brewing’s New IPA

24 March 2014 | Comments Off

Anchor Brewing Company has been hand-crafting beer in San Francisco since 1896. While branding their new India Pale Ale, Anchor IPA, it was discovered that the IPA beer style has connections to San Francisco – and even India – reaching back even further. And a social media campaign surrounding the launch helps bring that history to light.

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T.Y. Lin International: Connecting A Global Brand with An International Audience

16 January 2014 | Comments Off

A new functionality enhancement to the already oft-awarded T.Y. Lin International website will help cement their global presence. Read the rest of this entry »

Kimpton Rolls Out Yoga Mats and Reels In Adrian

18 December 2013 | Comments Off

The Kimpton Hotels & Restaurants Yoga Mat Campaign has won a top honor in the 2013 Adrian Awards, the Hospitality Sales & Marketing Association’s most prestigious marketing honor. The integrated campaign, including multiple print and online components and a viral video courtesy of Portal A, is assured a Gold and will be eligible for platinum and Best In Show honors during the February awards ceremony in New York City.
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Chateau Ste. Michelle Winery: A Global Wine Icon Sets A New Digital Standard

6 November 2013 | Comments Off

The ongoing digital brand re-invention of highly regarded Ste. Michelle Wine Estates sets a new industry standard with the online presence for Washington State’s founding winery, Chateau Ste. Michelle.

A desktop website extends to an integrated commerce experience, responsive wine store, and mobile site all driven from the same content delivery platform that informs other SMWE brands. The result creates a seamless user experience, whether the goal is brand engagement or transaction, on any device.

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Raising a Social Media Anchor at the Great American Beer Festival

30 October 2013 | Comments Off

The U.S. craft beer industry is growing quickly and shows no signs of slowing down, with sales jumping 17% in 2012 and 15% in 2011, according to the Brewers Association.

Nowhere is the enthusiasm for hand-crafted brews more evident than the annual Great American Beer Festival, or GABF, as it is affectionately referred to by craft beer enthusiasts. This year’s three-day celebration of craft beer, held in Denver October 10-12, featured over 3,000 beers from 600+ American breweries. 49,000 tickets to GABF’s four sessions sold out in just 20 minutes.

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Crosslink Capital: The Link Between Investment and Innovation

17 September 2013 | Comments Off

Crosslink Capital is part of a new wave of venture capital firms that are beginning to look more like the entrepreneurs of the future than the bankers of the past. Their new Web and mobile sites establish them as the kind of forward-thinking brand that can help the best and brightest innovators succeed.

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Connecting with Influencers: One of Social Media’s Greatest Gifts

29 July 2013 | Comments Off

The proliferation of social media – especially the 1:1 format of Twitter – has created new opportunities for connecting with the ‘influencers’ in the field you work in, whether across town or across the pond. So how do you go about creating these connections? Sometimes it’s as easy as saying hello – or saying “happy birthday.”

When FINE developer Alex Miley had a birthday this month, fellow developer Bob Potter thought it would be fun to do something more than a cake or card. So he reached out to Paul Irish, well-respected in the Web development community, and asked for the quick favor of a social media birthday greeting for his fan Alex.

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A Responsive Approach to Wine E-Commerce

16 July 2013 | Comments Off

Spring Valley Vineyard won a loyal following and wide acclaim by making wines in the time-honored traditions brought to Washington by French winemaker, Serge Laville.

For its new online store, Spring Valley asked FINE to create a user-friendly online shopping experience for long-time customers, while adding capabilities to serve a new generation of wine buyers who often prefer to shop online using mobile devices.

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ECI: A Healthcare Leader Delivers A More Impactful Experience

8 October 2012 | Comments Off

Emergency Consultants, Inc. is a national leader in the healthcare staffing and management industry, focusing on the critical needs around emergency services in hospitals and urgent care facilities, hospitalists, and coding and billing services.

The company’s success and rapid growth necessitated a holistic look at their brand and digital presence to better position them for the future. The engagement began at the core brand level – ECI previously had three identities and websites dedicated to each of its sub-brands (Emergency Consultants, Hospitalist Consultants, Apollo Coding & Billing). The new approach crafts a complementary suite of brands that connects the services under one brand umbrella, and a look and feel that reflects the company’s innovative promise.

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