Archive for Digital Marketing
16 January 2014 | Comments Off
18 December 2013 | Comments Off
The Kimpton Hotels & Restaurants Yoga Mat Campaign has won a top honor in the 2013 Adrian Awards, the Hospitality Sales & Marketing Association’s most prestigious marketing honor. The integrated campaign, including multiple print and online components and a viral video courtesy of Portal A, is assured a Gold and will be eligible for platinum and Best In Show honors during the February awards ceremony in New York City.
6 November 2013 | Comments Off
The ongoing digital brand re-invention of highly regarded Ste. Michelle Wine Estates sets a new industry standard with the online presence for Washington State’s founding winery, Chateau Ste. Michelle.
A desktop website extends to an integrated commerce experience, responsive wine store, and mobile site all driven from the same content delivery platform that informs other SMWE brands. The result creates a seamless user experience, whether the goal is brand engagement or transaction, on any device.
30 October 2013 | Comments Off
The U.S. craft beer industry is growing quickly and shows no signs of slowing down, with sales jumping 17% in 2012 and 15% in 2011, according to the Brewers Association.
Nowhere is the enthusiasm for hand-crafted brews more evident than the annual Great American Beer Festival, or GABF, as it is affectionately referred to by craft beer enthusiasts. This year’s three-day celebration of craft beer, held in Denver October 10-12, featured over 3,000 beers from 600+ American breweries. 49,000 tickets to GABF’s four sessions sold out in just 20 minutes.
17 September 2013 | Comments Off
Crosslink Capital is part of a new wave of venture capital firms that are beginning to look more like the entrepreneurs of the future than the bankers of the past. Their new Web and mobile sites establish them as the kind of forward-thinking brand that can help the best and brightest innovators succeed.
29 July 2013 | Comments Off
The proliferation of social media – especially the 1:1 format of Twitter – has created new opportunities for connecting with the ‘influencers’ in the field you work in, whether across town or across the pond. So how do you go about creating these connections? Sometimes it’s as easy as saying hello – or saying “happy birthday.”
When FINE developer Alex Miley had a birthday this month, fellow developer Bob Potter thought it would be fun to do something more than a cake or card. So he reached out to Paul Irish, well-respected in the Web development community, and asked for the quick favor of a social media birthday greeting for his fan Alex.
16 July 2013 | Comments Off
For its new online store, Spring Valley asked FINE to create a user-friendly online shopping experience for long-time customers, while adding capabilities to serve a new generation of wine buyers who often prefer to shop online using mobile devices.
8 October 2012 | Comments Off
Emergency Consultants, Inc. is a national leader in the healthcare staffing and management industry, focusing on the critical needs around emergency services in hospitals and urgent care facilities, hospitalists, and coding and billing services.
The company’s success and rapid growth necessitated a holistic look at their brand and digital presence to better position them for the future. The engagement began at the core brand level – ECI previously had three identities and websites dedicated to each of its sub-brands (Emergency Consultants, Hospitalist Consultants, Apollo Coding & Billing). The new approach crafts a complementary suite of brands that connects the services under one brand umbrella, and a look and feel that reflects the company’s innovative promise.
18 September 2012 | Comments Off
America’s original craft beer brand continues the growth of its digital ecosystem with the launch of the new Anchor Brewing mobile website. With the goal to retain the rich feel of the desktop site and expand with content suitable for mobile (including tablet) viewership, it’s another strong touchpoint in the online reinvention of the pioneering Anchor brand.
9 July 2012 | Comments Off
The 2nd in our series of slide mondos, this time we take a perspective on what’s happening with the hospitality marketplace. If there’s one industry that’s been transformed by digital branding and web design, it’s travel. When it comes to where they’ll stay, consumers expect digital tools to take them someplace before they ever go there. And now the trend is moving further into the purchase cycle, by taking digital with you when you go, as mobile devices integrate into hospitality research and booking, but into the hospitality experience itself.
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A glimpse behind the scenes into our highly regimented, irony-free, scientifically proven musings and inspirations. The secret sauce for removing all trace of suckitude from your brand's digital ecosystem, so that only the splendor that makes you an industry archetype remains. Don't forget to visit us at www.finedesigngroup.com