Emergency Consultants, Inc. is a national leader in the healthcare staffing and management industry, focusing on the critical needs around emergency services in hospitals and urgent care facilities, hospitalists, and coding and billing services.

The company’s success and rapid growth necessitated a holistic look at their brand and digital presence to better position them for the future. The engagement began at the core brand level – ECI previously had three identities and websites dedicated to each of its sub-brands (Emergency Consultants, Hospitalist Consultants, Apollo Coding & Billing). The new approach crafts a complementary suite of brands that connects the services under one brand umbrella, and a look and feel that reflects the company’s innovative promise.

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America’s original craft beer brand continues the growth of its digital ecosystem with the launch of the new Anchor Brewing mobile website. With the goal to retain the rich feel of the desktop site and expand with content suitable for mobile (including tablet) viewership, it’s another strong touchpoint in the online reinvention of the pioneering Anchor brand.

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The 2nd in our series of slide mondos, this time we take a perspective on what’s happening with the hospitality marketplace. If there’s one industry that’s been transformed by digital branding, it’s travel. When it comes to where they’ll stay, consumers expect digital tools to take them someplace before they ever go there. And now the trend is moving further into the purchase cycle, by taking digital with you when you go, as mobile devices integrate into hospitality research and booking, but into the hospitality experience itself.

What role does digital branding play in wine marketing? There are many ways to answer that. But here’s 20 slides with one important perspective: digital done right is always as much product development as it is traditional marketing. And the experience of wine is very much driven by expectations. So if what you’re doing online doesn’t actually make your wine taste better, then it’s probably falling short.

Anchor Brewing Company is one of America’s oldest breweries. The San Francisco icon is credited by many for launching the movement toward locally-brewed, hand-crafted beers that have surged in popularity in recent years.

In the spring of 2011, Anchor contacted FINE Design Group about developing a new website for their beer brands and distilled spirits. As discussions continued and evolved, social media became a key component to the digital strategy, leveraging FINE’s Big Daylight division, and part of creating a complete digital ecosystem for a legendary brand. Here’s a glimpse into the process and results.

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Over five generations, Brownwood Acres has developed an internationally recognized product line based around cherries, blueberries, pomegranates, red raspberries, cranberries and concord grapes harvested in Northwest Michigan.

Their FruitFast tart cherry juice has become the nation’s best-seller, and their fruit supplements use a proprietary, chemical-free, natural process to capture the entire the antioxidant-rich, healthful benefits of dark skinned whole fruits.

The redesigned FruitFast website is meant to expand the company’s reach, drawing would-be customers with their naturally enticing products, and creating the conditions for increased conversion and loyalty.

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Originally posted on our Big Daylight division blog, here’s a look at the potential for real time glimpses at web traffic.

There’s no denying the web is getting faster. Connection speeds for home, business, and (especially) mobile are allowing consumers to get the data they want faster and quicker than ever before.  Online marketers are no different – we want our data, and we want it NOW!  We spend a lot of time in Google Analytics, our favorite (and free!) analytics program. It’s great and provides us the tools we need to analyze and measure traffic, trends, and most importantly, ROI for our clients. But if we wanted to see what was going on with a site right this moment, we were out of luck. Until now.

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As originally posted on our Big Daylight division blog, here’s a thrilling tale of Google supremacy.

Like all the best horror stories, the import of particular events doesn’t always strike the reader until later.  Seemingly small, localized tragedies snowball into global catastrophes.  Nobody saw the disaster coming, save for an unheeded few.  Nobody listened…until it was too late.  Oh, the humanity!

This could be one of those stories.

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Originally posted on our Big Daylight division blog, this post takes a look at the frenzied social media response to the Komen funding issue.

Disclaimer: This a post about social media, not politics. There are plenty of social and political lessons to be learned here on both sides, but the power of online communication and engagement applies to both sides of the argument.

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As FINE specializes in digital web design, we’ve worked on our fair share of SEO implementations during a redesign. Sadly, website redesigns are notorious for causing sites to seemingly drop off the face of Google. (Note to self: must stop referring to the searchable Internet as Google).

So how does FINE accomplish things like launching, for example, a brand-new website for famed Napa Valley resort Auberge du Soleil without losing traffic? Very carefully. It can be done, but there are lots of things to keep track of and balance as you move through the redesign.

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