20 FINE Slides On Wine

21 March 2012 | Comments Off

What role does digital branding play in wine marketing? There are many ways to answer that. But here’s 20 slides with one important perspective: digital done right is always as much product development as it is traditional marketing. And the experience of wine is very much driven by expectations. So if what you’re doing online doesn’t actually make your wine taste better, then it’s probably falling short.

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