Over five generations, Brownwood Acres has developed an internationally recognized product line based around cherries, blueberries, pomegranates, red raspberries, cranberries and concord grapes harvested in Northwest Michigan.

Their FruitFast tart cherry juice has become the nation’s best-seller, and their fruit supplements use a proprietary, chemical-free, natural process to capture the entire the antioxidant-rich, healthful benefits of dark skinned whole fruits.

The redesigned FruitFast website is meant to expand the company’s reach, drawing would-be customers with their naturally enticing products, and creating the conditions for increased conversion and loyalty.

The project began with a thorough analysis and audit of e-commerce providers for an enhanced solution that optimizes conversion, SEO “friendliness” and overall purchase experience.

A clean, storefront experience, accentuating the aesthetics of the fruit, and ease of shopping experience, was integrated into the chosen commerce platform.

The site invites action, not just to purchase, but to learn about the company, the products, interact via email, phone, in-store, or social media.  Through the color palette and careful page design, their full line of products is easily navigable, as is extensive information about the company, and health benefits of its products.

With this new digital destination complete, the effort is slated to continue with enhanced search marketing efforts to draw more good customers to FruitFast and to experience “The Power of Fruit”.